Complete video at: fora.tv Elizabeth Loftus discusses her psychological work using false memories to influence food choices. By embedding a false food experience, Loftus found subjects avoided fattening foods after being convinced the food caused them to be extremely sick. —– Elizabeth Loftus, psychologist and distinguished professor at the University of California, Irvine, discusses the prevalence of false memories. She describes her own experiments in creating false memories, and explains how this impacts fields ranging from law to dieting. – Chautauqua Institution Elizabeth Loftus, Distinguished Professor at the University of California, Irvine, studies human memory. Her experiments reveal how memories can be changed by things that we are told. Facts, ideas, suggestions and other post-event information can modify our memories. The legal field, so reliant on memories, has been a significant application of the memory research. She is also interested in psychology and law, more generally.
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0:15 whats wong with hard boiled eggs? I guess they would puke when they ate a loaded salad hahah
This is so interesting! I love psychology.
….or you could just eat less and exercise.
How about put down the fucking cold cuts
Please, there is a ridiculously huge difference in asking people if they would eat strawberry ice cream and actually putting some on a table at a party and seeing who actually eats it.
This study demonstrates that stupid people can be manipulated. Amazing.
But… I love capicola….
so this is like a placebo effect?? interesting
what we truly need is bacon and cheese flavored vegies.. get to it scientists!
Grreeaaat you discovered the definition of manipulation.
Maybe the US gov should just make high fructose corn syrup & trans-fats illegal. Like in Japan.
Scientology?
Question is, how many people actually fell for it, and how long does the effect last? I mean if you see someone mixing strawberry icecream and shit together in a mixing bowl you probably wont want to eat it. But how long is that memory going to last?
Brilliant!!
I imagine many people get fat through ‘brainwashing’ via advertisements that prey on ‘happy memories’
hey if you think about it “preying” on happy memories still makes people happy
I wouldn’t have fallen for it. My question is, how many people fell for it? Why isn’t the data of “people who fell for it” combined with “people who didn’t fall for it”? It seems that if the data were combined, the stats would be close to, if not identical to, the stats for people who didn’t “fall for it”. It’s hard to evaluate data when we don’t know how many people fell for it and how many didn’t. I fail to see the value of this data and the charts are incomplete.
A better way to program people is to do it “Clockwork Orange” style. Give them the offending food while subjecting them to images that make them feel sick. I suspect his will forge real connections between neurotransmitters and have a lasting effect. Heck, most foods are so nasty already, just showing them under a microscope or showing how they are made, or the suffering of the animals they are made from, while the food is being consumed, is enough to create new associations.
I agree. I don’t know why people gave you thumbs down for that.
Seems to me there are some serious ethical concerns with this methodology.
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they say that when exposed to the ‘information’ but not the actual food itself, seeing smelling and tasting has a very different effect than in a questionnaire.
This is pathetic!
I simply imagine worms crawling inside candy bars, cake and doughnuts and won’t even look at that stuff…….uuuuyaaaahuu…(((shi…v.v.v…er)))
@Shhhnow1 Actually, this experiment is being replicated where the participants actually get to eat real food at a buffet.